By the time Birtwistle got to him, Bezos had to leaveįor the airport, so the professor of the class suggested that Birtwistle Was Jason Kilar (who would spend the next nine years scaling theĮxecutive ranks at Amazon before taking over as chief executive of the Way, will find it hard to be nimble or to focus attention on a newĪfter the class, only a few students went to talk to Bezos, farįewer than the crush that greeted most speakers. Underestimating the degree to which established brick-and-mortarīusiness, or any company that might be used to doing things a certain 'You may be right,' Amazon'sįounder told the students. Way, but you really need to sell to Barnes and Noble and get outīrian Birtwistle, a student in the class, recalls that Bezos was 'You seem like a really nice guy, so don't take this the wrong Unlikely to survive the wave of established retailers moving online. At the end of the hour, they reached a consensus: Amazon was He wasn't there while they dissected the online retailer's Managing the Marketspace, and afterward the graduate students pretended He spoke to a class taking a course called In early 1997, Jeff Bezos flew to Boston to give a presentation at The Everything Store Jeff Bezos and the Age of Amazon APA style: The Everything Store: Jeff Bezos and the Age of Amazon.

The Everything Store: Jeff Bezos and the Age of Amazon.' Retrieved from MLA style: 'The Everything Store: Jeff Bezos and the Age of Amazon.' The Free Library.

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